Privacy Policy
Last updated: 18 August 2026
Your privacy is important to us at Eztablisher. In this privacy policy, we explain how we collect, use, store and protect personal data when you visit our website, contact us, are a client or potential client, are contacted as part of our B2B operations or otherwise come into contact with us.
1. Data controller
Eztablisher is a brand operated by Ez Sales Group AB, corporate registration number 559338-9892. Ez Sales Group AB is the data controller for the processing of personal data where we determine the purposes and means of the processing.
Ez Sales Group AB / Eztablisher
Franzéngatan 5, 112 51 Stockholm
Artillerigatan 9–13, 621 38 Visby
Phone: 010-551 68 70
Email: info@eztablisher.com
When we carry out assignments for our clients, the allocation of responsibility for personal data may vary depending on how the assignment is structured and what processing is carried out. Where we process personal data solely in accordance with a client’s documented instructions, we may act as a data processor. Such processing is governed by an agreement with the client.
2. What personal data we process
The data we process depends on the context in which you come into contact with us.
Visitors and contacts via the website
When you contact us via the website, we process the data you provide, such as your name, company, job title, email address, phone number and the content of your message.
If you book a meeting via our website, we use Calendly as our booking service. In connection with the booking, the data you provide is processed in order to administer and carry out the meeting.
We also process certain technical information about how the website is used through cookies and similar technologies. More information can be found in section 4.
Potential clients and decision-makers
A central part of Eztablisher’s business is B2B meeting booking and market research. As part of these operations, we process contact details of decision-makers and other relevant professionals at companies that we or our clients wish to get in touch with.
This mainly concerns data related to your professional role, such as:
- name
- job title
- company and organisational affiliation
- work-related phone number
- work-related email address.
The data may come from publicly available sources, company websites, public registers, professional networks, providers of business and contact information and, where applicable, our clients.
We strive to process only information that is relevant to the contact, and we do not intentionally process sensitive personal data as part of our B2B prospecting.
Clients and partners
If you are a contact person at a client or partner, we process, for example, your name, job title, contact details and information relevant to the assignment or business relationship. This may also include contract, project and invoicing information.
Recruitment
If you apply for a job with us, we process the personal data you provide in connection with your application, such as your name, contact details, CV, cover letter and other information you choose to share.
3. Why we process personal data and our legal basis
We only process personal data when there is a clear purpose and a legal basis under the GDPR.
| Purpose | Legal basis |
|---|---|
| Responding to enquiries and handling contact | Legitimate interest or performance of a contract, including pre-contractual steps |
| Booking and administering meetings | Legitimate interest or performance of a contract, including pre-contractual steps |
| Prospecting, market research and booking of relevant B2B meetings | Legitimate interest |
| Carrying out and administering client assignments | Legitimate interest and/or performance of a contract, depending on the processing |
| Managing client and business relationships | Legitimate interest and/or performance of a contract |
| Invoicing and accounting | Legal obligation |
| Recruitment | Legitimate interest and, where applicable, consent |
| Statistics, analysis and development of the website | Consent for non-essential cookies and similar technologies |
Legitimate interest for B2B contact
Our prospecting and meeting booking are directed at people in their professional roles. When processing is based on legitimate interest, we assess our or our client’s interest in establishing a relevant business contact against the interests, rights and freedoms of the data subject.
We strive to ensure that the contact is relevant to the person’s professional role and the company or organisation the person represents.
You have the right to object to processing based on legitimate interest, and you always have the right to object to the processing of your personal data for direct marketing. Read more in section 9.
4. Cookies, analytics and advertising
Our website uses cookies and similar technologies. Some are necessary for the website and our consent tool to function. Others are only used after you have given your consent.
We use, among other things:
Google Tag Manager to manage the scripts and tags used on the website.
Google Analytics 4 to measure and understand how the website is used and to develop and improve it.
We also use Google Consent Mode, which means that Google’s tags adapt their behaviour based on the choices you make in our consent tool.
We may also use Google’s advertising services, such as Google Ads, to measure the results of our marketing and to show relevant ads. Such non-essential features are only activated in accordance with the choices you make in our consent tool.
When you visit the website, you can choose which non-essential cookies and technologies you accept. You can change or withdraw your consent at any time via Cookie Settings on the website.
5. How long we keep personal data
We do not keep personal data longer than necessary for the purposes for which it is processed, unless we are required by law to retain it for longer.
How long the data is kept therefore varies depending on the type of data and the context:
- data from enquiries and meeting bookings is kept for as long as it is needed to handle the contact and for a reasonable period thereafter
- prospecting and contact data is kept for as long as it is relevant for the purpose in question and is deleted when it is no longer needed
- client and contract-related data is kept for the duration of the business relationship and thereafter for as long as there is a legitimate or legal need
- accounting records are kept for the period required under accounting legislation
- data relating to recruitment is kept during the recruitment process and thereafter only for as long as there is a legitimate need or another legal basis.
Certain limited data may need to be retained so that we can respect an objection or other request from you.
6. Who we share personal data with
We do not sell your personal data.
In order to run our business, we may share or make personal data available to:
- suppliers and data processors, such as providers of IT, CRM, telephony, communication, analytics and booking services
- our clients, when necessary to carry out an assignment, for example to hand over information about a booked meeting
- professional advisers, when necessary for our business
- authorities or other recipients, when we are required by law or an official decision to disclose information.
Suppliers that process personal data on our behalf may only do so in accordance with our instructions and applicable agreements.
7. Transfers outside the EU/EEA
Some of our suppliers may process personal data outside the EU/EEA.
When personal data is transferred to a country outside the EU/EEA, we ensure that there is an applicable legal basis and appropriate safeguards under the GDPR. This may, for example, be an adequacy decision by the European Commission or the European Commission’s standard contractual clauses.
8. How we protect your personal data
We take appropriate technical and organisational security measures to protect personal data against, among other things, unauthorised access, loss, alteration and misuse.
Access to personal data is limited to those who need it to perform their work.
9. Your rights
Under the GDPR, you have several rights in relation to your personal data. Depending on the circumstances, you may have the right to:
- receive information about and access to the personal data we process about you
- have inaccurate or incomplete data corrected
- request that personal data be deleted
- request that processing be restricted
- receive certain data in a structured, commonly used and machine-readable format
- object to processing based on legitimate interest
- withdraw a consent you have previously given.
You always have the right to object to the processing of your personal data for direct marketing.
If you wish to exercise any of your rights, contact us at info@eztablisher.com. We may need to verify your identity before disclosing information or carrying out a request.
10. Complaints
If you believe that we are processing your personal data in breach of data protection legislation, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY), the supervisory authority in Sweden.
More information is available at imy.se.
You are of course also welcome to contact us directly if you have questions or comments about our processing of your personal data.
11. Changes to this privacy policy
We may update this privacy policy, for example if our business, our services or our processing of personal data changes.
The latest version is always published on our website together with the date of the most recent update.
12. Contact
Do you have questions about this privacy policy, want to know what data we process about you or wish to exercise any of your rights?
Ez Sales Group AB / Eztablisher
Corporate registration number 559338-9892
Email: info@eztablisher.com
Phone: 010-551 68 70